An empirical study on competitive marketing strategies
The aim of this study is for finding the effect of marketing strategy on maximizing the organization performance where the sustainable of competitive advantage as a mediate variable, the study was applied on the small and medium size companies in the capital of. Corporate strategy, business strategy, and functional strategies such as marketing strategy interact to shape the competitive advantage of individual businesses in a firm's portfolio it is the confluence of these strategies that. In this way, porter's diamond model of national competitiveness was detected as a model with which to assess the sources of competitive advantages of an industry in a particular country and it can help realise the competitive status of a nation in global competition. While several studies have examined the differences in perception between ceos and sms with respect to product strategies, empirical studies investigating the value creating activities are almost non-existent.
This study explores how the relationship between (and among) operations, marketing, and competitive strategies affects organizational performance in the banking industry. Antecedents and consequences of firms' export commitment: an empirical study antonio navarro, 1 1 associate professor of marketing and market research, business management faculty, university of sevilla. Green marketing strategies & its influence on consumer purchasing patterns in pakistan several enhancing competitive advantages 5 follow by environmental trend asian journal of empirical research 3(2): 208-219 green green . Gatignon, hubert, barton a weitz, and pradeep bansal (1990), brand introduction strategies and competitive environments, journal of marketing research, 27, 4 (november), 390-401 this article was among the five finalists for the 1995 william f o'dell award for the most significant contribution appearing in volume xxvii.
The marketing strategy enforces the marketing mix of larsen & toubro which analyses the brand and company that covers 4ps (product, price, place, promotion) of marketing mix , , [21. The empirical findings demonstrated that innovative marketing pervades much of sme owner/managers' thinking and marketing activity with particular reference to the competitive market circumstances within which they operate. Empirical research on the profit impact of marketing strategy indicated that firms with a high market share were often quite profitable, but so were many firms with low market share the least profitable firms were those with moderate market share.
Empirical support for the relationship between the marketing strategy and financial performance of a business has been provided by a number of studies the majority of these studies have been based on the profit impact of marketing strategy and have focused on company performance in usa (faria and wellington, 2005 kyle, 2004. Business strategy an empirical study on jordanian food industrial companies dr saleh jaradat karacaglu,(2011), this study aimed to analyze the various competitive strategies adopted by industrial companies working in kayseri the study concluded that: through analyzing the of this study is analyzing the factors of marketing. Seeding strategies have strong influences on the success of viral marketing campaigns, but previous studies using computer simulations and analytical models have produced conflicting recommendations about the optimal seeding strategy. Groeppel a (2015) competitive retailing strategies in germany: an empirical study in: levy m, grewal d (eds) proceedings of the 1993 academy of marketing science (ams) annual conference developments in marketing science: proceedings of the academy of marketing science. The relationship between marketing mix and customer decision-making over travel agents: an empirical study making process in today’s competitive market however, research related to the development pricing decisions integrate with the firm’s cost-marketing strategy, business condition, demand,.
Competitive advantage is founded on customer satisfaction, which in turn is built on a market‐led strategy, effective systems and committed and empowered staff all these building blocks are influenced by a changing and increasingly competitive international environment. An empirical study on sales capability and marketing source of knowledge for firms to acquire competitive advantage in an industry this study attempts to programs, translating marketing strategies into action and have a mechanism for quick execution of marketing strategies. Study is the statement that says that a brand which integrates its main business strategies with certain csr strategy tends to gain more profit than others which separate the csr from their main strategies. 6 retraction of ‘an empirical study of an internet marketing strategy for search engine optimization human factors and ergonomics in manufacturing & service industries, 23, 528-540 doi: 101002/hfm20348, human factors and ergonomics in manufacturing & service industries , 2016 , 26 , 2, 294 wiley online library.
An empirical study on competitive marketing strategies
Porter’s generic competitive strategies ritika tanwar empirical research on the profit impact of marketing strategy indicated that firms with a high market share were often quite profitable, but so were many firms with low market share the least profitable firms were. Strategy schema does not describe/fit empirical reality, and provides no support for the notion that these generic strategies are routes to superior profit journal of empirical generalisations in marketing science, volume one, 1996. Recognising the practical and theoretical importance of strategy research in a logistics context, this study investigates the impact of product–market and resource-based competitive strategies on various measures of company performance of logistics service providers multivariate techniques are. An empirical study of pricing strategies in an online market with high-frequency price information sara fisher ellison christopher m snyder mit dartmouth college may 2011 empirical study of repeated pricing games simply because of their institutional structure.
- Advances in operations research is a peer-reviewed, open access journal that publishes original research articles as well as review articles contributing to the theory and methodology of operational research “manufacturing strategy, competitive strategy and firm performance: an empirical study in a developing economy environment.
- Organizational performance, marketing strategy, and financial strategic alignment: an empirical study on iranian pharmaceutical firms in this study, marketing and financial strategies have been divided into four different types and the specific definition of them for the purpose of alignment assessment has been represented in this case.
- Empirical research has been developed to identify which elements of the marketing strategy are most associated with export performance the key decision companies have to make in.
More competitive, and to do business in a global environment implementing an empirical study of swedish smes hooshang m beheshti æ esmail salehi-sangari received: 15 september 2006/accepted: 15 november 2006/published online: 14 december 2006 effective marketing strategy that includes a customer relationship database. Markets, competitive pressure, growing or expanding marketing information systems and strategy levels: an empirical study by niria m goñi doctor in management, universidad nacional autónoma de méxico, mexico marketing marketing information systems strategy levels. Experiential marketing is a way for companies to have their brand stand out in a competitive marketplace strategies for experiential marketing include making marketing memorable, creating a.